Progress is never a conciliation with the Norms.. Understanding is never an isolation from Cross-Borders.. and Love is never a Loneliness nor Greed..!



Saturday, November 29, 2014

Miracle Of Life

 
Published on Oct 2, 2014
We often hear by our parents that each one of us is a miracle, but honestly, we truly are. The chain reaction of events that take place leading to pregnancy and birth is nothing short of mind-blowing. This absolutely stunning animation created by Silvio Falcinelli (RenderingCG) and music by Hans Zimmer & Lisa Gerrard.
 

 
 
Published on Sep 7, 2014
Embryogenesis is the process by which the embryo forms and develops. In mammals, the term refers chiefly to early stages of prenatal development, whereas the terms fetus and fetal development describe later stages.
 
 

Friday, November 28, 2014

Ultimate Mixtures

The Egyptian Legacy of the Ultimate Mixtures..

A romantic spot in Cairo;
Agha Khan's AlAzhar Park, next to mosque and shrine of Sayyedah Fatima, daughter of Sayyed Husain bin Ali, PBUT..
 
 
 
 I had been there:
 
 
 
 
 

Ferro: A Brazilian Tango..

Forró de Domingo Festival
The festival of the most practiced couple dance in Brazil
 

 
 
 
 
 

Friday, November 14, 2014

How Powerful Is Your Passport?

 
With restrictions at most ports, I was very hopeful to get another..
     
 
This map shows you which countries have the most powerful & least powerful passports in terms of gaining visa-free access to other countries. The United Kingdom, Sweden and Finland top the list with 173 countries granting them visa-free (or visa on arrival) access. The US comes in second along with Germany, Luxembourg and Denmark with 172.
 
 
 

Thursday, November 13, 2014

The Psychology of Colors in Marketing


Article cover image
 
 
Thinking about your brand and your logo? You should be thinking about colors. It's a conversation / debate I recently had with a client and a colleague in regards to our client's website design.
There are a lot of doubters in the world of marketing about the roles that colors play in buying decisions.
So let's dive right into the analysis with a question - one that's specifically geared towards the doubters.

What color is associated with Republicans? Democrats? Starbucks? Vimeo?
If you knew the answers to at least one of them immediately, then keep reading.
If not, then you need to spend a little more time in public.

Here's why there's such swirling controversy surrounding color marketing. Some of it is entirely subjective. For two reasons. 1) If, from the moment you are born, you're taught that the sky is green and grass is blue, then that is your reality. Perception = reality. 2) If, when you were growing up, you picked a favorite color and have stuck with that color, then chances are that color will hold confidence and security to you - regardless of what the color is. Simply put, your upbringing and experiences impact the emotions you associate with different colors.
So let's get a little more into the objective scenarios.

A study was done called Impact of Color in Marketing. This study revealed that up to 90% of quick decisions about products are made based on the color alone. A number of studies expanded upon this, and here are some of the generally accepted color emotion associations.

Green - growth (financial or phsyical) and health. Look at some of the big companies using green as a main logo - Monster, Starbucks, Whole Foods, Tropicana, Spotify, bp and of course John Deere.

Purple - imagination and wisdom. Some of the companies using this color have or have been: Yahoo, Welch's, Taco Bell, Barbie and Big Brothers Big Sisters.

Blue - Trust, confidence and dependability. Companies: Lowe's, hp, Oreo, Facebook, Vimeo, Wordpress, Ford, Dell, Walmart.

Red - Excitement, urgency and boldness. Companies: Target, Canon, Lego, Pinterest, Netflix, Coca Cola, CNN, Nabisco, YouTube.

Orange - Cheerfulness and relationship-building. Companies: Gulf, Shutterfly, Payless, Hooters, Nickelodeon and Firefox.

Yellow - Yellow conveys optimism and forward-thinking. Companies: Best Buy, Ikea, Denny's, UPS, Nikon, McDonalds.

Black - Authority and power. The Silent Partner Marketing, Visa, Adidas, HBO, KISS, MTV, Playboy.

White - Purity and innocence. Google, Yelp, and NBC (in the white space of the multiple colors).

Ever since some of the big Google updates, you've heard this: content is king. While the same could be said when it comes to color from a branding perspective, I'd argue this: if content is king, then CONTEXT is the entire kingdom.
When thinking about your branding, don't think about the demographic you're trying to target - think of the message you're trying to send about your company.

Far too many companies out there make decisions based on what they think people will think of them. That's arguably why society is so politically correct (dangerously so) these days. Focus on who you are and who your company is...and build the branding on that.
Want to learn more about the marketing message you're giving off? Feel free to contact us at The Silent Partner Marketing.

Go have fun. And as Skittles would say: "Taste the rainbow".

POSTED BY
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, New England's #1 Marketing Agency. We're a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find him on Google+, Facebook and Twitter. He's the Chuck Norris of marketing. It's outrageous - we know. That's kind of the point. Outrageous marketing - extraordinary results.
 
 


Friday, November 7, 2014

Princeton Study: U.S. No Longer An Actual Democracy

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A new study from Princeton spells bad news for American democracy—namely, that it no longer exists.

Asking "[w]ho really rules?" researchers Martin Gilens and Benjamin I. Page argue that over the past few decades America's political system has slowly transformed from a democracy into an oligarchy, where wealthy elites wield most power.

Using data drawn from over 1,800 different policy initiatives from 1981 to 2002, the two conclude that rich, well-connected individuals on the political scene now steer the direction of the country, regardless of or even against the will of the majority of voters.
TPM Interview: Scholar Behind Viral 'Oligarchy' Study Tells You What It Means
"The central point that emerges from our research is that economic elites and organized groups representing business interests have substantial independent impacts on U.S. government policy," they write, "while mass-based interest groups and average citizens have little or no independent influence."

As one illustration, Gilens and Page compare the political preferences of Americans at the 50th income percentile to preferences of Americans at the 90th percentile as well as major lobbying or business groups. They find that the government—whether Republican or Democratic—more often follows the preferences of the latter group rather than the first.

The researches note that this is not a new development caused by, say, recent Supreme Court decisions allowing more money in politics, such as Citizens United or this month's ruling on McCutcheon v. FEC. As the data stretching back to the 1980s suggests, this has been a long term trend, and is therefore harder for most people to perceive, let alone reverse.

"Ordinary citizens," they write, "might often be observed to 'win' (that is, to get their preferred policy outcomes) even if they had no independent effect whatsoever on policy making, if elites (with whom they often agree) actually prevail."

http://talkingpointsmemo.com/livewire/princeton-experts-say-us-no-longer-democracy

How Guy Fawkes became the face of post-modern protest


ON NOVEMBER 5TH Britons up and down the country will light bonfires and set off fireworks to mark the execution of Guy Fawkes, a 17th-century Roman Catholic terrorist. More recently activists have appropriated the day as one of mass protest. Anonymous, an online "hacktivist" group, is encouraging people to march against their governments. The London faction of the "million mask march" will gather outside the Houses of Parliament, many of them wearing masks of a grinning Guy Fawkes. How did he become the face of post-modern protest?

In 1605 Fawkes was part of a Roman Catholic group that plotted to blow up the House of Lords during the state opening of parliament. The "Gunpowder plot" was intended to kill King James I, a Protestant, and install his nine-year-old daughter on the throne to rule as a Roman Catholic monarch. But an anonymous letter describing the plans was sent to the King. Fawkes was caught in the cellars of the House with 36 barrels of gunpowder nearby. He was tortured and the conspirators were convicted of high treason in January 1606. The government was particularly heavy-handed in its treatment of the group in order to try to deter future terrorist attempts. The tradition of lighting bonfires and burning effigies of Guy Fawkes began shortly after the foiled plot, and schoolchildren still learn the ghoulish rhyme "Remember, remember the fifth of November".

In the 1980s graphic novelists Alan Moore and David Lloyd created a comic strip, "V for Vendetta", in which the main protagonist is a cloaked anarchist who wears a grinning, moustachioed Guy Fawkes mask while battling against a fascist authoritarian state. The authors wanted to celebrate Fawkes by turning him into an anti-hero for the modern age. The comic was made into a film in 2006, and although it deviated from the original in a number of ways the mask of "V" was a faithful rendition of the stylised image from the book. Plastic masks to commemorate the release of the film were distributed to fans and could be bought online. Two years later, in January 2008, Anonymous launched "Project Chanology"—a coordinated attack on the Church of Scientology’s website which they deemed to be censoring information. Rule 17 of Anonymous's code of conduct, circulated to protesters before its "first real life public demonstration" on February 10th 2008 states: "Cover your face. This will prevent your identification from videos taken by hostiles". For those who chose to wear masks the decision was simple: taking inspiration from the last scene of the film, in which a crowd of Guy Fawkeses watch the Houses of Parliament explode, the "V for Vendetta" mask provided just the cover that Anonymous needed.

Since then the image has been adopted by the Occupy movement, and Julian Assange, the founder of WikiLeaks, has also donned a Fawkes mask. It has become a regular feature of many protests. Mr Lloyd has called the mask a "convenient placard to use in protest against tyranny…it seems quite unique, an icon of popular culture being used this way". Although official masks from the film are still available online, most protesters prefer to print or paint their own. And to this day the Yeomen of the Guard, the English monarch's bodyguards since 1485, still search the cellars below the Palace of Westminster before each state opening of Parliament. The spirit of Fawkes, in many regards, lives on.

http://www.economist.com/blogs/economist-explains/2014/11/economist-explains-3?fsrc=scn/tw/te/bl/ed/guyfawkes

Second Languages Spoken by Countries Around the World

 
 
Do you know what your country or region’s second language is? And if so, do you know how to speak it? The website MoveHub.com is a resource for people who want to move abroad, and they recently released this fascinating infographic that shows the popular second tongue of every region around the world.
Some places, like Canada’s knowledge of the French language, are fairly predictable. Others might surprise you, and this graphic gives an overall idea of the world’s history from the past hundreds of years and whose influence traveled where. We also learn that English is the most popular second language to know, followed by French, Russian, and then Spanish.
So, if you’re looking to take a vacation or make a long-distance move, this illustrative map is your guide to what language a country's residents are likely the most familiar with. Maybe it’s one that you know, too.