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“In much public space, wherever your eye lands—from the back of the toilet door, to the handrail on the escalator, or the hotel key card—an ad is trying to grab your attention, and does so by triggering the oldest instincts of the human mind: fear, sex, and food. Public places become dominated by people trying to sell you something. In his tirade against this commercialization, Crawford cites advertisements on the backs of school report cards and on debit machines where you swipe your card. Before you enter your PIN, that gap of a few seconds is now used to show adverts. He describes silence and ad-free experience as “luxury goods” that only the wealthy can afford. Crawford has invented the concept of the “attentional commons,” free public spaces that allow us to choose where to place our attention. He draws the analogy with environmental goods that belong to all of us, such as clean air or clean water.

Some legal theorists are beginning to conceive of our own attention as a human right. One former Google employee warned that “there are a thousand people on the other side of the screen whose job it is to break down the self-regulation you have.” They use the insights into human behavior derived from social psychology—the need for approval, the need to reciprocate others’ gestures, the fear of missing out. Your attention ceases to be your own, pulled and pushed by algorithms. Attention is referred to as the real currency of the future.”